Informatica, over the years, has been the leader in data integration technology, but it does make us curious as to why is there so much buzz around Informatica and most importantly what is Informatica!


What is Informatica?

Informatica has several products focused on data integration. However, Informatica PowerCenter is the flagship product in the portfolio. It has become so popular that Informatica PowerCenter has now become synonymous to Informatica. So, whenever Informatica is used, it essentially means Informatica PowerCenter. Informatica is a data integration tool based on ETL architecture. It provides data integration software and services for various businesses, industries and government organizations including telecommunication, health care, financial and insurance services. Let’s take a look at some key metrics to understand why Informatica is the leader in the data integration technology.

Informatica PowerCenter is a widely used extraction, transformation and loading (ETL) tool used in building enterprise data warehouses. The components within Informatica PowerCenter aid in extracting data from its source, transforming it as per business requirements and loading it into a target data warehouse. Informatica PowerCenter is produced by Informatica Corp.

Informatica Key Metrics:


Following are the indicators that will drive home the point why Informatica is so popular in the market:

  • 2016 Revenue : $2.4 billion, more than the combined revenue of Abinitio, datastage, SSIS, and other ETL tools
  • 7-year Annual CAGR: 30%
  • Partners : 450+
  • Major SI, ISV, OEM and On-Demand Leaders
  • Customers: Over 5,000
  • Customers in 82 countries & direct Presence in 28 countries
  • # 1 in customer loyalty rankings, 7 years in a row

The above indicator clearly establishes the fact that there is great demand of Informatica across the globe. But it is equally important to understand what kind of problem does Informatica solve and are those problems critical to a business enterprise. To understand what is Informatica and its importance, we must first understand following 3 things:

  • What is the context in which Data Integration is used?
  • What is ETL?
  • Why Informatica and what are its real life application?


The main components of Informatica PowerCenter are its client tools, server, repository server and repository. The PowerCenter server and repository server make up the ETL layer, which completes the ETL processing.

The PowerCenter server executes tasks based on work flow created by work flow managers. The work flows can be monitored using a work flow monitor. Jobs inside the program are designed in a mapping designer, which creates mapping between source and target. Mapping is a pictorial representation about flow of data from source to target. Transformations such as aggregation, filtering and joining are major examples of transformation. These areas include

  • B2B exchange
  • data governance
  • data migration
  • data warehousing
  • data replication and synchronization
  • Integration Competency Centers (ICC)
  • Master Data Management (MDM)
  • Service-oriented architectures (SOA) and more.



PowerCenter provides reliable solutions to the IT management, global IT teams, developers and business analysts as it delivers not only data that can be trusted and guarantees to meet analytical and operational requirements of the business, but also offers support to various data integration projects and collaboration between the business and IT across the globe.

Informatica PowerCenter enables access to almost any data sources from one platform. It is possible thanks to the technologies of Informatica PowerExchange and PowerCenter Options.

PowerCenter is able to deliver data on demand of the business offering the choice of data access of real-time, batch or change data capture (CDC).

Informatica PowerCenter is capable of managing the broadest range of data integration initiatives as a single platform. This ETL tool makes it possible to simplify the development of data warehouses and data marts.

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